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We think it’s great to see our products in their natural environments and love when you share your photos with us. We may sometimes request to share these pictures in our channels. The pictures are primarily published on our Website, though they can also be used in our social media channels such as Instagram, Linkedin and Facebook.

By responding to our request with the hashtag #yesblaklader, you agree to the following:

You provide Aktiebolaget Blåkläder (“we”, “our”, “us”) a non-exclusive, royalty-free worldwide license to use your profile picture, username and the picture that you answer with #Yesblaklader after we have commented on your picture, hereinafter referred to as ”picture”, in digital form in our marketing, including in the gallery on the website and social media.

You hereby certify that (I) you own all of your rights to your pictures, (II) you have been granted permission from any person appearing in your pictures, (III) our use of your pictures will not violate any third party’s rights nor violate any law, and (IV) we are not obliged to compensate you for our use of your picture, profile picture or username.

We (Aktiebolaget Blåkläder 556069-6618) are the data controller for the processing of personal data that follows by us using your picture.

We process your picture, profile picture and username (gathered from your account) in our marketing in order to show our customers our products in their natural environment. The processing of your personal data is done with your consent. You can at any time revoke your consent. If you revoke your consent, we will immediately remove your picture as well as stop processing your profile picture and username. The easiest way to revoke you consent if by contacting us at: We also share your picture, profile picture and username with our partners that help us administrate the pictures we are tagged in. We do not transfer your personal data outside EU/EES beyond what the social media platform that your picture is shared on does.

If you share your picture with us, we will process your personal data until we remove the picture, and for 90 days after the picture is no longer in use.

You can read more on your rights in relation to how we handle your personal data, how you file a complaint as well as find contact information to IMY the supervisory authority in our [Integrity Policy].


Sub-Processor Company reg. No. Addres Service Location of Proces
Dynabyte AB
Drottninggatan 95A 113 60 Stockholm  
IT Consultant  
Flowbox Offices
Amazon Web Services Ireland Ltd  
One Burlington Plaza, Burlington Road, Dublin 4, Ireland  
Cloud network service provider  
Ireland (eu-west-1)
Applied Technology STHLM AB  
Mäster samuelsgatan 36, 111 57 Stockholm  
IT Consultant  
Flowbox Offices
Green Matia LLC (d.b.a Process Ninjas)  
Tax ID 83-1379231  
1658 Milwaukee Ave 100-7768, Chicago, IL 60647  
Content Moderation Provider  
The Philippines (Access to data is provided to Green Matia's employees located in the Philippines).